The Mosaic Family Tree
The Mosaic Family Tree illustrates the major demographic and lifestyle polarities between the types and groups, and shows how the Mosaic types relate to each other. Mosaic Migration helps to determine the probable paths of different Mosaic types and how households might move through the Mosaic Family Tree over time.
This analysis is useful to understand the origin, stability and aspirations of the people within each Mosaic type.
Complementary data
In addition to Mosaic Japan, we offertwo more detailed classifications: Mosaic Japan Segments and Mosaic Japan Factors.
Mosaic Japan Segments
Mosaic Japan Segments offers a more detailed segmentation beyond the 50 types and 11 groups provided in the standard classification. It provides you with an additional 213 sub types, which have been created from a distillation of the underlying data used to build Mosaic Japan. The data is useful for detailed segmentation of customers and for more advanced, complex analysis. Mosaic Japan Segments enable you to compile your own segmentation solution for a specific target audience whilst retaining
the link with Mosaic Japan.
Mosaic Japan Factors
Mosaic Japan Factors is a distillation of the underlying data used to build Mosaic Japan summarised into five continuous variables that are ideal for statistical modelling. The variables are mature/young, rural/urban, nuclear family/complex and extended family, students/workers, poor/wealthy. These are available for appending to customer files and may be used for advanced statistical modelling.
Mosaic Segments - in association with Mosaic UK, we have created Mosaic UK segments, a set of 243 household and postcode consumer sub-types created using the input data to Mosaic. Mosaic Segments enables you to compile your own segmentation solution for a specific target audience whilst retaining the link with Mosaic. Factors - is a distillation of the underlying data used to build Mosaic UK, summarised into 6 continuous variables that are ideal for statistical modelling. The variables are wealth/poverty;professional/manual
workers; children/elderly; self-employed ?
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